 |
As a transmitter, storer and generator of digital information, this internet with many diverse parts is what enables advertising in the digital age.
|
013 |
 |
…there is no such thing as digital marketing or digital advertising: there is just good marketing and good advertising.
|
035 |
 |
…the real battle is about how well you integrate and the extent to which, by treating digital and traditional media as additive, you can be a better communicator.
|
039 |
 |
However fast-changing the digital ecosystem, the essence of leadership doesn’t change one jot, through the levels of noise, obfuscation, hype and novelty sometimes overwhelm us.
|
043 |
 |
…the accelerating Digital Revolution started a new, fertile strand of thinking. It has brought with it an unprecedented pressure for transparency.
|
057 |
 |
In the place of the voice of authority, stakeholders in the digital world demand ‘proof of authenticity’. Are you who you claim to be? And, who do you claim to be?
|
059 |
 |
…digital technology and creative advertising together don’t make a diverse marriage: the opposite.
|
068 |
 |
In essence, digital enables companies to contextualize their products or services through information at greater scale than ever before.
|
093 |
 |
…for agencies who do take an integrated approach, and who think of digital not as something apart but as just a part of advertising, the complementarity of artistic, emotional messaging with scientific, rational arguments starts to become real.
|
107 |
 |
…the digital age allows us to take mainstream something of the philosophy of graffiti. We can introduce messages in startling ways…
|
108 |
