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…tripwires encourage risk taking by letting us create a ‘safe space’ for experimentation.

Much of the key to effective product discovery is getting access to our customers without trying to push our quick experiments into production.

Leadership requires creating conditions that enable employees to do the kinds of experimentation that entrepreneurship requires.

…the way forward is to learn to see every startup in any industry as a grand experiment.

In the Lean Startup model, every product, every feature, every marketing campaign… is understood to be an experiment designed to achieve validated learning.

The goal of every startup experiment is to discover how to build a sustainable business around that vision.

…startups have the advantage of being obscure, having a pathetically small number of customers, and not having much exposure… use these advantages to experiment…

…this is the sign of a successful pivot: the new experiments you run are overall more productive than the experiments you were running before.

…a pivot: a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.

Many experiments… show that teacher expectations are especially important for improving the grades and intelligence test scores of low-achieving students…