 |
…we live simultaneously in two different worlds – one where social norms prevail, and the other where market norms make the rules.
|
068 |
 |
…no one is offended by a small gift, because even small gifts keep us in the social exchange world and away from market norms.
|
073 |
 |
…under certain conditions people can be overwhelmed by too many disorganized options, [but] in most real-world buying situations, options are already well sorted.
|
013 |
 |
…human beings come into the world with a passion for control, they go out of the world the same way, and research suggests that if they lose their ability to control thigs at any point between their entrance and their exit, they become unhappy, helpless, hopeless, and depressed.
|
021 |
 |
…once we have an experience, we cannot simply set it aside and see the world as we would have seen it had the experience never happened.
|
049 |
 |
Once we have an experience, we are unable to see the world as we did before. Our innocence is lost and we cannot go home again.
|
053 |
 |
When you pay more attention to your surroundings, the world begins to be filled with fascinating details you’ve never noticed before.
|
104 |
 |
You are more likely to come up with transformative ideas when you are doing things out in the world – trying new activities, exploring unfamiliar places, meeting people…
|
115 |
 |
Many economic choices are gambles. Given our uncertain world, the difficult and interesting choices are always gambles of one kind or another.
|
051 |
 |
We oversimplify because, simply, there’s no other way of getting by in the world.
|
067 |
