![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Freakonomics-Pg-016-1.png)
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Freakonomics:
An incentive is a bullet, a lever, a key: an often tiny object with astonishing power to change a situation.
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![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Freakonomics-Pg-017-1.png)
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Freakonomics:
An incentive is simply a means of urging people to do more of a good thing and less of a bad thing. But most incentives don’t come about organically.
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![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Freakonomics-Pg-019-1.png)
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Freakonomics:
Any incentive is inherently a trade-off; the trick is to balance the extremes.
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![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Freakonomics-Pg-021a-1.png)
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Freakonomics:
Whatever the incentive, whatever the situation, dishonest people will try to gain an advantage by whatever means necessary.
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![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Freakonomics-Pg-021b-1-1.png)
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Freakonomics:
Cheating may or may not be human nature, but it is certainly a prominent feature in just about every human endeavor.
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![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Freakonomics-Pg-037-1-1.png)
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Freakonomics:
An athlete who cheats to loseā¦ is consigned to a deep circle of sporting hell.
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![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Freakonomics-Pg-046-1.png)
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Freakonomics:
A broad swath of psychological and economic research has shown that people will pay different amounts for the same item depending on who is providing it.
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![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Freakonomics-Pg-063a-1.png)
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Freakonomics:
Information is a beacon, a cudgel, an olive branch, a deterrent – all depending on who wields it and how.
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![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Freakonomics-Pg-063b-1.png)
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Freakonomics:
Information is so powerful that the assumption of information, even if the information does not actually exist, can have a sobering effect.
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![](https://bizbookquotes.com/wp-content/uploads/formidable/5/Freakonomics-Pg-064-1.png)
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Freakonomics:
The Internet has accomplished what even the most fervent consumer advocates usually cannot: it has vastly shrunk the gap between the experts and the public.
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