|
|
The Tipping Point:
Ideas and products messages and behaviors spread just like viruses do.
|
007 |
|
|
The Tipping Point:
It takes only the smallest of changes to shatter an epidemic’s equilibrium.
|
018 |
|
|
The Tipping Point:
Stickiness means that a message makes an impact. You can’t get it out of your head. It sticks in your memory.
|
025 |
|
|
The Tipping Point:
We’re friends with the people we do things with, as much as we are with the people we resemble.
|
035 |
|
|
The Tipping Point:
Sprinkled among every walk of life… are a handful of people with a truly extraordinary knack of making friends and acquaintances.
|
041 |
|
|
The Tipping Point:
…by having a foot in so many different worlds, [connectors] have the effect of bringing them all together.
|
051 |
|
|
The Tipping Point:
…when it comes to finding out about new jobs – or, for that matter, new information, or new ideas – ‘weak ties’ are always more important than strong ties.
|
054 |
|
|
The Tipping Point:
Acquaintances… represent a source of social power, and the more acquaintances you have the more powerful you are.
|
054 |
|
|
The Tipping Point:
The fact that Mavens want to help, for no other reason than because they like to help, turns out to be an awfully effective way of getting someone’s attention.
|
067 |
|
|
The Tipping Point:
…studies [imply] that non-verbal cues are as or more important than verbal cues. The subtle circumstances surrounding how we say things may matter more than what we say.
|
079 |
