Book Titles

As a transmitter, storer and generator of digital information, this internet with many diverse parts is what enables advertising in the digital age.

Perhaps, because of this uncertainty about its essence, the internet that has emerged is riven by conflict. It can best be described as the combination of frustrated idealism and strongly vested interests.

In the long term, where there is demand, supply usually configures itself to match it. It seems at least as likely that the media industry will conform to this and find new ways of delivering a total aggregated audience.

…there is no such thing as digital marketing or digital advertising: there is just good marketing and good advertising.

…we have a mountain of evidence that suggests [digital] works best in concert with traditional media.

…the real battle is about how well you integrate and the extent to which, by treating digital and traditional media as additive, you can be a better communicator.

It’s what you say, not how you say it.’ – David Ogilvy – It’s advice needed now much more than ever it was before.

However fast-changing the digital ecosystem, the essence of leadership doesn’t change one jot, through the levels of noise, obfuscation, hype and novelty sometimes overwhelm us.

…if you can create something that creates visual resonance, that captures, a brand’s values in a concrete way; you’ve found a way of using video that people will not just notice but care about. You care, you share.

…harnessing purpose in advertising can drive a brand into the heart of culture.