As a society, we often make talent-picking too contrived and complicated to be effective. It’s time for a better approach.
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The difference between growth and stagnation comes down to finding people with bold, fresh approaches, who can create opportunities that no one else saw before.
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…for agencies who do take an integrated approach, and who think of digital not as something apart but as just a part of advertising, the complementarity of artistic, emotional messaging with scientific, rational arguments starts to become real.
