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Inside… identity-merged groups, unity trumps truth… deception that strengthens a ‘we’-group is viewed by members as morally superior to truth-telling that weakens their group.

You should be prepared to deal with… deliberate deception, psychological warfare, and positional pressure tactics.

A practice of verifying factual assertions reduces the incentive for deception, and your risk of being cheated.

Deliberate deception as to facts or one’s intentions is quite different from not fully disclosing one’s present thinking. Good faith negotiating does not require total disclosure.

Seduction isn’t about deception or well-crafted manipulation – it’s about giving someone more of what they already want, desire, or need, even when they don’t know it yet.

In the beginning, every entrepreneur is scared. It’s just that some deceive themselves about it, and others don’t.

…most of us, most of the time, are neither telling the whole truth nor intentionally deceiving.

In the horrifying calculus of self-deception, because our victims deserved what they got, we hate them even more than we did before we harmed them, which in turn makes us inflict even more pain on them.

Watered-down feedback can be worse than no feedback because it’s deceptive and confusing to the recipient.