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…content. Once you have it, you can begin to mold it in a way that will capture attention. You need to impart a sense of urgency and make the message timely.
|
237 |
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If the organization’s message is especially inspiring, remarkable people will clamor for the chance to do even the hardest, most poorly supported tasks.
|
194 |
 |
…emotional content in advertising is often more powerful than rational messages; the latter can be easily filtered out by the brain, while the former can be processed even at low levels of attention…
|
103 |
 |
…the digital age allows us to take mainstream something of the philosophy of graffiti. We can introduce messages in startling ways…
|
108 |
 |
You keep the message separate from the messenger. In this way, we might learn how to change our minds before our brains freeze our thoughts into consistent patterns.
|
305 |
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The fantasy that if you get rid of the messenger, you can render the message untrue is a powerful one.
|
027 |
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…our expectations about the frequency of events are distorted by the prevalence and emotional intensity of the messages to which we are exposed.
|
138 |
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Women with important messages and wise insights diminish themselves through their words – usually without knowing it.
|
181 |
