…it’s hard to reconcile with much of what we actually do at work – because for growing numbers of people, work is often creative, interesting, and self-directed rather than unrelentingly routine, boring, and other-directed.
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…old-fashioned ideas of management are giving way to a newfangled emphasis on self-direction.
85
Knowledge workers, except at the very lowest levels, are not productive under the spur of fear; only self-motivation and self-direction make them productive. They have to be achieving in order to produce at all.
