Categories Stimuli Quotes: 3 Quote(s) Found Quote Page Number Entertainment is a hits-driven business because the brain reacts to stimulus by wanting more and more of it, ever hungry for continuous novelty. 174 Stimuli that provoke high arousal also trigger a high reminiscence effect: we remember them more. 079 In every new situation, we learn by recognizing patterns and associating this stimulus with things we’ve encountered before. 075