…any technology or product that significantly reduces the steps to complete a task will enjoy high adoption rates by the people it assists.
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…by looking to early adopters who have already developed nascent behaviors, entrepreneurs and designers can identify niche use cases, which can be taken mainstream.
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Looking for nascent behaviors among early adopters can often uncover valuable new business opportunities.
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This is how movements come to be. It starts with a few people. Their idealized vision of the future attracts believers. Those early adopters don’t show up to get anything, they show up to give. They want to help.
