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In the Lean Startup model, every product, every feature, every marketing campaign… is understood to be an experiment designed to achieve validated learning.
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55 |
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Success is not delivering a feature; success is learning how to solve the customers’ problem. – Mark Cook
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66 |
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As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.
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110 |
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…personas help people on the product team make decisions about which features are important and about how to design the user experience.
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31 |
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When developing a new product, a redesigned product, or a new feature, qualitative product tests are the most valuable way to assess and improve your product-market fit.
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99 |
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…as we walk through the use of a product in detail, we begin to see what features are excess and what additional features might be added. We see where the weaknesses are instead of just the strengths.
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067 |
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At the moment of learning, environmental features – even ones irrelevant to the learning goals – may become encoded into the memory, right along with the goals.
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141 |
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…when consumers use diverse and detailed sources of information, chances are slim that they will all focus on one feature and neglect other pertinent considerations.
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104 |
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…successful organizational design is contingent on features of the product, market, and environment.
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047 |