Categories

…a high degree of consistency is normally associated with personal and intellectual strength. It is the heart of logic, rationality, stability, and honesty.

With a logic problem, asking people to explain themselves doesn’t impair their ability to come up with the answers. In some cases, in fact, it may help.

…when experts make decisions, they don’t logically and systematically compare all available options. That is the way people are taught to make decisions, but in real life it is much too slow.

Logic persuades, but only emotions motivate. If people want to use your brand, they will find a logical rationale themselves – but the wanting comes first.

…for agencies who do take an integrated approach, and who think of digital not as something apart but as just a part of advertising, the complementarity of artistic, emotional messaging with scientific, rational arguments starts to become real.

You should try to organize what you are working on well enough that you can be logical and make progress, but not allow it to become rote.

We rarely get our best ideas when we’re actively trying to get them, using our logic and our will. More common, they come to us when we’re not consciously seeking them.

…the new bottom line is that there is no bottom line – there aren’t any lines, much less limits or logic.

Life on this turbulent, complex planet is no longer linear and sequential, one thing logically leading to another. It is spontaneous, contrary, unexpected, and ambiguous.

The only way through is to attack that fear. Logically. Clearly. Empathetically.