 |
Those who do business with diverse sets of people in a global economy need particular sensitivity to… unspoken norms.
|
119 |
 |
Sensitivity to how people are feeling in reaction to what we do or say lets us navigate hidden social minefields.
|
120 |
 |
The human brain is not particularly sensitive to the absolute magnitude of stimulation, but it is extraordinarily sensitive to differences and changes – that is, to the relative magnitude of stimulation.
|
138 |
 |
Our sensitivity to relative rather than absolute magnitudes is not limited to physical properties such as weight, brightness, or volume. It extends to subjective properties, such as value, goodness, and worth as well.
|
138 |
 |
Buyers are mainly sensitive to relative differences, not absolute price.
|
005 |
