 |
We need to be able to test the data by hand, in the messy real world, by talking to customers.
|
147 |
 |
…the biggest problem is that the longer you spend working on something… the more attached you’ll become, and the less likely you’ll be to take negative test results to heart.
|
168 |
 |
…you can’t lose. If you test your prototype with customers, you’ll win the best prize of all – the chance to learn… whether you’re on the right track with your ideas.
|
223 |
 |
You must be mindful of what is most important to learn for your situation and choose the type of test accordingly.
|
92 |
 |
When developing a new product, a redesigned product, or a new feature, qualitative product tests are the most valuable way to assess and improve your product-market fit.
|
99 |
 |
…conduct user tests with one customer at a time for the best results.
|
144 |
 |
[Usability testing] isn’t rocket science – like most things in life, it just takes practice to get better at it.
|
153 |
 |
The point of user testing is not to make ourselves feel good; the point is to get objective feedback back from real customers.
|
157 |
 |
If users have difficulty understanding or using your product, it’s important not to help them, as painful as that may feel. Your goal is to keep the test as real as possible…
|
159 |
 |
With a good A/B testing framework, you can easily conduct experiments and make improvement rapidly. Companies that do this well have an advantage over their competition.
|
259 |
