 |
Once we… start systematically rethinking how we work, we’ll inevitably create short-term inconvenience on our way to long-term improvement.
|
118 |
 |
In business, good is not the same as easy, and fulfilling is not the same as convenient.
|
118 |
 |
…the truth is, our real motivation is to be lazy and to do what is convenient.
|
151 |
 |
Companies that successfully change behaviors present users with an implicit choice between their old way of doing things and a new, more convenient way to fulfill existing needs.
|
124 |
 |
…archetypes are a convenient starting point from which to build a more meaningful discussion about a brand’s story, behavior and role in the world.
|
117 |
 |
…the convenience factor will outweigh the perfection factor most of the time.
|
109 |
 |
The more costly a decision in terms of time, money, effort, or inconvenience and the more irrevocable its consequences, the greater the dissonance and the greater the need to reduce it…
|
032 |
 |
Denial occurs when push aside hard truths in favor of more palatable or convenient narratives.
|
183 |
 |
It’s a truism that improving the quality of dressing rooms increases sales. It never fails. A dressing room isn’t just a convenience – it’s a selling tool…
|
181 |
