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The fatal temptation is to describe your market extremely narrowly so that you dominate it by definition.
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28 |
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Once you create and dominate a niche market, then you should gradually expand into related and slightly broader markets.
|
54 |
 |
The most successful companies make the core progression – to first dominate a specific niche market and then scale to adjacent markets – a part of their founding narrative.
|
56 |
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Research suggest that there are two fundamental paths to influence: dominance and prestige.
|
130 |
 |
When our audiences are skeptical, the more we try to dominate them, the more they resist. Even with a receptive audience, dominance is a zero-sum game…
|
130 |
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Speaking dominantly convinces group members that takers are powerful, but it stifles information sharing, preventing members from communicating good ideas.
|
147 |
 |
Successful small businesses that gain renown establish themselves within a carefully selected market niche that they can realistically hope to dominate.
|
219 |
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…when empathy is lacking, aggression, fear and other destructive feelings and actions dominate.
|
164 |
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We mistake confidence for competence, certainty for credibility, and quantity for quality. We get stuck following people who dominate the discussion instead of those who elevate it.
|
183 |
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…the starting point should always be which niche, or area, of a big market can you truly dominate?
|
178 |
