 |
And as everybody knows, word of mouth is the best advertising. People trust the referrals of people who know them.
|
85 |
 |
…advertising matters because it works. It works on nerds, and it works on you.
|
127 |
 |
…advertising doesn’t exist to make you buy a product right away; it exists to embed subtle impressions that will drive sales later.
|
127 |
 |
The important thing for the advertiser is to establish the connection; it doesn’t have to be a logical one, just a positive one.
|
112 |
 |
There are several common business models, including e-commerce, subscription, and advertising.
|
249 |
 |
…there is no such thing as digital marketing or digital advertising: there is just good marketing and good advertising.
|
035 |
 |
…harnessing purpose in advertising can drive a brand into the heart of culture.
|
045 |
 |
…digital technology and creative advertising together don’t make a diverse marriage: the opposite.
|
068 |
 |
It is content we will produce in the future, not advertising, direct-mail pieces, or whatever.
|
074 |
 |
[Advertising] is a business where success is directly related to the extent to which one’s share of the best creative talent is disproportionately large…
|
099 |
