 |
…it’s not the commodity or the work itself that is important. What’s important is the business: how it looks, how it acts, how it does what it is intended to do.
|
71 |
 |
The commodity isn’t what’s important – the way it’s delivered is.
|
73 |
 |
The product is what your customer feels as he walks out of your business. What he feels about your business, not what he feels about the commodity.
|
155 |
 |
The truth is, nobody’s interested in the commodity. People buy feelings.
|
155 |
 |
…as the world becomes more and more complex, and the commodities more varied, the feelings we want become more urgent, less rational, more unconscious.
|
155 |
 |
The truth spoken in public is a rare commodity in most institutions.
|
268 |
 |
It is difficult to invent a better product in a world of commodities, and that is where we find ourselves.
|
50 |
 |
…talent is not a commodity you can buy in bulk and combine to reach the needed levels; There’s a premium to being the best.
|
26 |
 |
Time is something there never seems to be enough of, hence it is one of our most valuable commodities.
|
169 |
 |
…if you want to create and capture lasting value, don’t build an undifferentiated commodity business.
|
25 |
