So powerful is the need for consonance that when people are forced to look at disconfirming evidence, they will find a way to criticize, distort, or dismiss it so that they can maintain or even strengthen their existing belief.
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Understanding how the mind yearns for consonance and rejects information that questions our beliefs, decisions, or preferences not only teaches us to be open to the possibilities of error but also helps us let go of the need to be right.
