 |
It takes perspective that in the world of product and service innovation, utility is the driving force.
|
005 |
 |
People buy something for one of two reasons: because it is beautiful, or because it is useful. We buy things only for either aesthetic reasons or utilitarian resources.
|
006 |
 |
…once revealed, [a true innovation] immediately evokes a reaction from the user, and that reaction is focused on utility, not on appearance or novelty.
|
056 |
 |
Novelty, like appearance, is a short-term play unless the novelty has deep underlying values that add utility to the product.
|
059 |
 |
We may be interested in looks when we buy, but we do not buy on looks alone. Utility is the reason we went shipping in the first place.
|
060 |
 |
The saving of work represents utility, and remember, net utility is what innovation is all about.
|
076 |
 |
Action is work. When we eliminate work, we gain utility. Net utility is the goal of innovation.
|
078 |
 |
The highest net utility is the sweet spot… that set of steps that best combines the greatest reduction of work for the user with the lowest pain to adopt.
|
079 |
 |
The notion of net utility is the ultimate filter for product innovation.
|
115 |
 |
The ethic of more, bigger, faster has prompted us to spend far more energy than we adequately renew, in a frenzied and largely futile effort to keep up with relentlessly rising demand.
|
050 |
