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A good website holds the viewer’s attention, and the best measure of her attention is how long a single page engages her.
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A website that builds traffic by word of mouth, or by its content being picked up an linked out from other sites, can be assumed to have more integrity and inherent interest than a site that pays its way to the No. 1 position in search results.
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141 |
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The best interactive design starts by facilitating intuitive navigation within the site itself. The less a visitation has to think about her next click, and the one after that, the better.
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142 |
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A good website doesn’t draw attention to itself but rather serves as a hub, delivering the user to all of the components of your brand’s digital ecosystem.
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The sum of a brand’s digital parts, including its website, should be greater than the whole.
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