Thinking about death is one of the most highly recommended happiness activities, but it’s also one of the most difficult to convince ourselves to undertake.
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It has become simply unarguable that most retailers must do business in both the physical and digital worlds. Giving consumers different experiences in each is hardly to be recommended.
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It’s actually all the ordinary decisions – the safe one, recommended by every expert, criticized by no one – that make us incredibly vulnerable in times of chaos and crisis.
