 |
Done right, mobility can be transformative – indeed, disruptive. It is driving a change in bricks and mortar. Your device is constantly with you.
|
176 |
 |
[Retailers]… Use mobile to get people to the store, motivate them once they’re there, satisfy them after the purchase, and keep them happy with customer service.
|
176 |
 |
To make mobility happen, the mantra is ‘mobile first’.
|
176 |
 |
…it is important to understand that it is always more difficult to go mobile first than just adapting non-mobile content to fit.
|
177 |
 |
…when building a complete content strategy, it is a minimal requirement to have content optimized for mobile.
|
177 |
 |
Mobile first should always try to localize the content and make the content useful based on a variety of available data points.
|
178 |
 |
Mobile can extend a product beyond its physical dimensions by integration a real world and mobile experience.
|
179 |
 |
Mobile devices are intimate companions, and like all such companions, we are willing to tell them a lot about ourselves.
|
179 |
 |
The tension is as fierce today as it has ever been. Whenever upward mobility and good citizenship diverge, we have less and less in common, and less and less that is good.
|
013 |
 |
The management of knowledge workers should be based on the assumption that the corporation needs them more than they need the corporation. They know they can leave. They have both mobility and self-confidence.
|
056 |
