 |
…the real battle is about how well you integrate and the extent to which, by treating digital and traditional media as additive, you can be a better communicator.
|
039 |
 |
…for agencies who do take an integrated approach, and who think of digital not as something apart but as just a part of advertising, the complementarity of artistic, emotional messaging with scientific, rational arguments starts to become real.
|
107 |
 |
To get deep integration you must focus only on the 10° which really matters, and do so in a way to is not just media neutral but also discipline neutral.
|
137 |
 |
Mobile can extend a product beyond its physical dimensions by integration a real world and mobile experience.
|
179 |
 |
Optimal development of a person involves fulfilling two potentials that we all have: differentiation and integration.
|
243 |
 |
An integrated person is someone whose goals, values, thoughts, and actions are in harmony…
|
243 |
 |
Our greatest strength is the exact opposite of narrow specialization. It is the ability to integrate broadly.
|
029 |
 |
Seeding the soil for generalists and polymaths who integrate knowledge takes more than money. It takes opportunity.
|
206 |
