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Most of us, under pressure, get too aroused, and past a certain point, our bodies begin shutting down so many sources of information that we start to become useless.
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225 |
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The magnetism of apiece of content is linked to arousal. Arousal is a state of heightened emotion, drawing people to share information or material. In short, it is what guides our fingers to the share icon.
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077 |
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Stimuli that provoke high arousal also trigger a high reminiscence effect: we remember them more.
|
079 |
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The art of arousal today has to aim higher. If we are going to entertain, we must do better. We have to tell stories.
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082 |
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…to motivate you have to arouse people emotionally through stories, play, humor, and other means…
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206 |
